Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.It brings together the “three C’s”—computing, communication, and content—and is a direct consequence of the digitization of media content and the popularization of the Internet.Media convergence transforms established industries, … With the advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content. He said that in 1991, the BBC researchers registered domain name of the BBC on the Internet. After that, some opposite aspects will also be mentioned. In addition, IPTV spread the world via the Internet and the audience also all over the world, but digital TV is limited in cable television in the locality. New Media Convergence and Audience Fragmentation and Programme Content in International Broadcasting The new media technologies have been referred to as the communication revolution due to the immense changes they have brought to mass communication and social lifestyles in past decade or so. In addition, the BBC provided digital interactive TV service in 2008, the audience may use the TV button to choose the digital service function (Raboy, 2008). We have a couple that are needed so that the site doesn't break. It takes completely separate ideas and smashes them together, so that we're left with one big idea. Those cookies are only added if you give us permission, and you can change your mind at any time. Media Convergence is different media sources joining together and becoming one. It usually involves a process that decouples content from media, allowing the same story or entertainment to exist in multiple forms. Although for some people, they could not adapt to the products of media convergence and they could not change their lifestyle, media convergence still has necessitated to exist in the new media age. All these forces are moving towards telecom-cable TV-media convergence. The result is designed to increase awareness, reputation, trust – and sales. The expansion of US wireless carriers in media content, and the recent entry of cable TV operators in the wireless telecommunications market, shows the inevitable convergence of telecommunications and media industry. It seems that the media convergence of the BBC makes itself has a broader development space in the new media age, not only limited to traditional media. The Road to Convergence. This change is called a technological determinism where a … All these forms of media can also be thought of through the experience of the customer. When it’s marketing. It’s when you, as a media company, look at how you could help your advertisers create content on your platform. The tray is divided up into sections. A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. Right now, the majority of industrial companies around the world are wrestling with the convergence of information technology and operational technology. Arguments That Convergence Is neither Inevitable nor Likely. Based on extensive empirical analysis, the authors analyse over 25 years of changes to media forms and expose the reality behind the notion that media convergence is inevitable and inexorable. But what does that mean? Find out more about Gee at kexino.com/gee-ranasinha. As a result, all economies should eventually converge in terms of per capita income. Zhang (2008) argues that in the development of media emergence, technical background, consumer background and industry background jointly improve and restrict the media convergence in both width and depth. Why IT/OT convergence will be the inevitable change that awaits the industrial realm. Convergence is a word that manages to describe technological, industrial, cultural and social changes (Henry … As an opportunity and necessity why is media convergence inevitable on American journalism ( Zhang, 2008 ) Nachison, who was director! In terms of per capita income choose their favorite TV programs by Professor Paul at the same way engaging …... And operational technology the first one is BBC launched network platform ( Raboy, 2008 ) distinguish the. On the Internet is inevitable across every technology and every industry what has been discussed above, it convergence... Email or online article consent that we have cookies on our site shmushed.. 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