Coca-Cola Co's Simply Orange juice brand isn't simply orange juice, according to a lawsuit filed against the beverage company on Friday. A Coca-Cola representative could not immediately be reached for comment. The overall rating of the company is 1.2 and consumers are mostly dissatisfied.. All quotes delayed a minimum of 15 minutes. March 30 (Reuters) - Coca-Cola Co’s Simply Orange juice brand isn’t simply orange juice, according to a lawsuit filed against the beverage company on Friday. Instead, the lawsuit in an Illinois federal court claims that the product undergoes extensive processing, and is dependent upon added aroma and flavoring in a way not found in nature. Consumers are willing to pay a premium price for Simply Orange, due in part to their false belief in the freshness of the product, the lawsuit said. The Simply Orange Juice Company is an American orange juice company in Apopka, Florida, that was founded in 2001 and is a brand of The Coca-Cola Company. Other Phone (800) 438-2653. A suit accusing Taco Bell of misrepresenting the amount of beef in its products received national headlines last year. Our Standards: The Thomson Reuters Trust Principles. (Reuters) - Coca-Cola Co's Simply Orange juice brand isn't simply orange juice, according to a lawsuit filed against the beverage company on Friday. Class action lawsuits popped up across the country against Tropicana, Simply Orange, and even smaller producers like Florida brand HomeMaker Premium. Simply Orange Juice. “Coca-Cola misrepresented that Simply Orange was 100% pure and natural orange juice when in fact it was not,” the lawsuit said. Our juices, drinks, and lemonades are delicious, so try them all and find your favorite. Instead, the lawsuit in an Illinois federal court claims that t he product u ndergoes extensive processing, and is dependent upon added aroma and flavoring in a way not found in nature. It turns out that even beverage giants aren’t immune from the recent outbreak of lawsuits infecting the industry. But Taco Bell vehemently disputed the claims, which were soon voluntarily withdrawn by the plaintiff. The consumer, Randall Davis, had bought the product - whose label says “100% Pure Squeezed Orange Juice” - at stores “for personal, family, or household purposes,” the lawsuit said. Coca-Cola Sued Over Simply Orange Brand Marketing. ". Coca-Cola Faces Consumer Fraud Lawsuit Over Simply Orange Advertising July 5 2012 - by Lucy Campbell New Orleans, LA: A federal consumer fraud class action lawsuit has been filed against Coca-Cola alleging the soft drink manufacturer is falsely advertising its Simply Orange orange juice as all pure and natural, when the juice is actually heavily processed and flavored. A suit accusing Taco Bell of misrepresenting the amount of beef in its products received national headlines last year. Orange juice maker Tropicana markets its brand as fresh from the grove, but a series of U.S. lawsuits claim the company's juice is so heavily processed it shouldn't be called "natural." if class action lawyers are making $$ due to companies misleading consumers then more $$ to them. Plaintiffs allege, inter alia, that Simply Orange deoils, deaerates, and pasteurizes its orange juice, then stores the juice in refrigerated tanks for long periods of time, and adds chemically-engineered substances to mimic the flavor of “natural” orange juice. Coca-Cola spokeswoman Susan Stribling said the company’s Simply and Minute Maid juices are properly labeled in full accordance with FDA regulations. CA.). At Simply Orange we are extremely client-focused and pragmatic. Lawsuits against food and beverage companies over alleged misleading marketing have drawn more attention, with sometimes dubious results for the plaintiffs. “Black Book is not a natural growing process, but rather, an algorithm that includes data about consumer preferences and approximately 600 flavors that make up an orange,” the class action lawsuit says. Foods Recalled In 2019 Hard Boiled Eggs Sheknows. Phone Numbers (404) 887-3498. “It is a meritless case against which we will vigorously defend ourselves.”. “Coca-Cola misrepresented that Simply Orange was 100% pure and natural orange juice when in fact it was not,” the lawsuit said. The case in U.S. District Court, Northern District of Illinois is Randall Davis, on behalf of himself and all others similarly situated, v. The Coca-Cola Company, 12-cv-02391. 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