Media Convergence * Michael Latzer Working Paper of the Media Change & Innovation Division IPMZ, University of Zurich, Switzerland Zurich, April 2013 (A revised version is forthcoming in: R. Towse & C. Handke (Eds. A once new and foreign concept to marketers, the term is having an increasingly significant impact on the industry in many different ways. Conversely, it would seem that hardware is instead diverging whilst media content is converging. 2013-07-28 00:00:00 0 1863 times read 27 min 15 sec to read. By Prof Ujjwal K Chowdhury . In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms. The era of Business-to-Person (B2P) communications driven by all things social (social media, social networks, and social influence) has emerged as a new model for engagement. Media Convergence. Media Convergence Impact on Business . The study finds that how a firm conceptualizes theInternet relative to its existing business has a significant impact on M&Aactivity—and understanding investing in the Internet as being more about change than simply growth is key to success. Media convergence has been coming on slowly for decades. Innovations are constantly being diffused into goods and many are becoming an integral part of products. Technology, creativity, and media are constantly evolving, and so is the converged company. Media convergence is also a business strategy whereby communications companies integrate their ownership of different media properties. Media convergence is something that impacts us all, and such has become the way of life, that society adapts and changes accordingly. Media convergence is the merging (or joining together) of previously distinct media to create entirely new forms of communication expression. In the meantime, convergence is happening and businesses that want to succeed must ahead of the pack. The best example will be online advertising, where each website … I like technological convergence. This reach, makes the everyday lives of individuals easier since they now have much easier access to information on the things or products that they want and need. Today, there are many such technology examples like Blogs, social media, news sites, video sites, forums and others wherein like-minded people can be targeted.. Too many people, however, consider convergence a technology issue and overlook the wider business implications—including its impact on marketing and, in particular, digital marketing. Media convergence is a theory, and subsequently a practice, in communications where every mass or niche medium eventually merges with each other to the point that they are indistinguishable from each other, creating a new medium from the synthesis, due to the … It is shaped by the desires of media conglomerates to expand their empires … June 29, 1998 ; See the article in its original context from June 29, 1998, Section A, Page 1 Buy Reprints. For example applications on the devices have … This included their ability to carry out their work, collaborate with colleagues and build relationships. The most positive effects of digital media were found in the work sphere. Convergence is just another sign of that renegotiation; it took time for customers to get comfortable with the idea of putting their credit card information into an online form! Roughly two-thirds of survey respondents said that digital media use had improved their ability to learn and develop professionally. When the Internet of things and media convergence interacted，social media expresses their competitive characteristics. Read Text. At a recent Inner Circle Meeting in London, ITSMA examined the commercial and social implications of convergence to better understand how marketers need to adapt in the face of this trend. Jenkins’s concept of organic convergence is perhaps the most telling. To many people, especially those who grew up in a world dominated by so-called old media, there is nothing organic about today’s media-dominated world. Right now, convergence culture is getting defined top-down by decisions being made in corporate boardrooms and bottom-up by decisions made in teenagers' bedrooms. Convergence is a word that manages to describe technological, industrial, cultural and social changes (Henry … Many social media include a variety of functions. One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. It then uses data on nine large U.S. media companies toexamine what impact the Internet and media convergence have had on their M&A activity. The concept of open innovation and business models as well as the connection of both have attracted immense interest of scientists and practitioners over the past years. Industry have developed around this platform to enable to engage better with consumers and audiences. Advantages. While it may already be too late, the proposed $3 billion Bell Media - Astral merger may represent the final opportunity to address mounting concerns over the competitive impact … First we started only with written letter, then we proceeded to the ones that were typed on a typewriter, followed by the Fax and email, to the point where we now send a video or voice messages. Social media as a platform on the Internet which supports users to share and create content (Whitmore, Agarwal and Da Xu, 2014). The entire digital revolution has upended the traditional roles between companies and consumers. A convergence marketing strategy has the customer in the center, where he or she is targeted through all the communication means he uses with the aid of technology. Media is an important part of our lives. Majority of consumers now have smart devices such as smart phones and tablets and this create one single platform for the industry to connect with their audience. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. Concentration to Convergence: Media Ownership in Canada The Story In the world of mega mergers and convergence, there's growing concern about a monopoly of ideas. This is also known as technological convergence. Effects of Convergence. It’s 2018 and the term media convergence has been at the forefront of discussions within our industry. It’s a natural result of the media convergence we’ve seen happening for decades. Defining media convergence The flow of content across multiple media platforms, the cooperation between multiple media industries and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want. It usually involves a process that decouples content from media … By Steve Lohr. Summary … Download full paper File format: .doc, available for editing. source：convergence. Convergence is a constant process, not an end point. Some examples of media convergence include Encyclopedia Britannica's online subscription service, the Wall Street Journal's overlap with Fox Business News and the Washington Post's partnership with NBC. Convergence is an international peer-reviewed academic journal which was set up in 1995 to address the creative, social, political and pedagogical issues raised by the advent of new media technologies. It also refers to communication devices. Media convergence requires that media companies rethink existing assumptions about media from the consumer's point of view, as these affect marketing and programming decisions. View on … It is also two-sided meaning that it has a positive side and a negative one. The convergence of information technology, media content, and computer networks is referred to as media convergence. Media refers to various means of communication. The convergence of the Internet, Web 2.0, and mobile technologies has created a disruptive shift in business. Newspapers and magazines’ print versions have seen major declines in readership and circulation since the mass adoption of the Internet (and the expectation of many web readers that content be free). The convergence of social media, visuals and e-commerce are prompting this shift in consumer buying behavior, presenting great opportunities. 1. HIDE THIS PAPER GRAB THE BEST PAPER 98.8% of users find it useful. Communication devices are used to interact and communicate among people. In this contribution, we investigate how young media companies base their business models on the exploitation and/or application of ET. The benefit of social media convergence. The companies … Media; Implication and Impact of Convergence to Viewers' Interactivity; Nobody downloaded yet. ), Handbook of the Digital Creative Economy, Cheltenham: Edward Elgar) Convergence is an ambiguous term used by various disciplines to describe and analyse … When looking at the convergence of various media channels, there are several content management-related issues that organizations must consider. Media Convergence brings many opportunities for the creative media industry. The most common forms of media today are radio, internet, newspaper and television. Implication and Impact of Convergence to Viewers' Interactivity - Assignment Example. Major publications have been experimenting with television and software applications since the 1970s and 1980s. Comments (0) Add to wishlist Delete from wishlist. There is already a growth in the diversity of revenue streams, with the BBC in, the UK seeing a 51% rise in revenues from “other” sources in 2005. Media producers must respond to newly empowered consumers. Convergence is the coming together of two or more separate entities towards a union or uniformity. It then uses data on nine large U.S. media companies toexamine what impact the Internet and media convergence have had on their M&A activity. Media convergence is digitization of media content that is driving the interconnection of data and technology. 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