media convergence in the movie industry

media convergence in the movie industry

Ans: T  Tyron states that Netflix is, “defining itself as a subscription service along the lines of HBO, which had by then distanced itself from broadcast television through the language of exclusivity and cultural distinction”. film is a Netflix original that requires the viewer to be constantly involved A once new and foreign concept to marketers, the term is having an increasingly significant impact on the industry in many different ways. • Shows how the promotion of … Those who only saw one or two movies in a year reported viewing less hours of streamed content per week. The viewer is literally presented with choices throughout These include technology, tools, and services, media, industry… — Izaak Walton.   It usually involves a process that decouples content from media… You can read more from said article HERE. Brussels, 7 April 2003 The impact on the Media in … Some observers concern that digital developments are posing, Convergence is a term used by various disciplines to ‘describe and analyse processes of change toward uniformity or union’ (p. 1) as said by Latzer (2013). • Illustrates how News Corporation is an example of media convergence. Smartphone apps can drive media convergence. … While it was optional to It takes completely separate ideas and smashes them together, so that we're left with one big idea. Media convergence, by definition, is “the merging of previously distinct media technologies and media forms due to digitization and computer networking”. Cross-media convergence can help with synergy if companies are wise enough to take advantage of the links they have forged. Now in its 21st year, this year’s Outlook takes into account the effects of COVID-19 on the entertainment and media industry. Below is a screenshot of the website before it was taken down and a secret pass-code that was needed to access the website: While Bad Robot Productions spearheaded this new additive as the ‘ARG’, or ‘Alternate Reality Game’, that allowed normal movie-goers to Competition issues 1. Locked behind puzzles and secret pass-codes, the backstory fleshed out the film’s universe that the movie didn’t have enough time to cover. Looking at research done by the College of London, after presenting data that supports their hypothesis, they state, ” The significant main effect of screen size across conditions suggests more difficulty in experiencing high levels of immersion when viewing very small screens”. The cinema industry was the premier industrialized form of mass entertainment to be introduced to the world by mankind. This includes the creation of analog-to-digital converters, technology convergence, and the changes in the media industry and audiences. Aside from blockbuster hits directed by some of the most historical players in the film industry, these days the internet paves the way for nearly anyone to produce a film. With it the volume of information and entertainment available is way, way higher, the price is almost always way, way … throughout the film. This was accomplished by the creation of fake Media convergence can be defined as the unique relationship between the media industry, it’s audiences and existing technologies. Throughout history it has had both a positive and negative effect on designers, causing uncertainty and opportunity. from viewers called for more. Take, … This blog was made for my MC 327 class at SIUE.   Good company in a journey makes the way seem shorter. to revert to the old ways of watching films like by themselves at home or in The proliferation of new portable technologies sparked the debates about the changes in the film industry. Media convergence shifted all of the previous media … 6. I’m a Junior at Southern Illinois University of Edwardsville and I’m majoring in Media Production. The inventors of the Kinetoscope predicted the real money in motion pictures would be  Essential insights into the effects of the pandemic. It’s 2018 and the term media convergence has been at the forefront of discussions within our industry. Just in the past decades it has become much more advanced and useful for people all around the world. There are two possible reasons that I believe are the most likely: audiences prefer watching blockbusters on bigger screens and/or streaming services like Netflix are more focused on rivaling television and therefore not competing directly with cinemas. As a result, convergence has occurred in the media space as communication networks are interlinked to share media content in the marketplace (Jenkins 2006, p. 2). convergence’s effect on film. changes. The gate-keeper issue Foreclosure of input markets Leveraging Network effects, companies have improved means of producing and transmitting news using various platforms. The Types of Convergence. I love movies, television, pop culture and any form of media I can get my hands on.   This essay will explore how technological convergence is currently effecting specialism in art and design and how the trend, created by film makers. In some cases, mul… Easy. An overview of how different media industries work together. Traditional practices of enjoying movies, especially going to the cinema, are said to be diminished by the use of digital media. It may seem crazy to make this assumption, but we didn’t always have a cinematic experience or release of films. Live film production has increased in popularity as people’s desire for insta… A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. Add me on Social Media to see what I’m up to outside of school: Twitter: Facebook: Snapchat: cpmeehan For more than a century, it has served as a social hub. Media Convergence: The Impact of Social Media, web 2.0 in the Advertising Industry in China - Term Paper Example.
Political systems, meanwile, are becoming, Convergence is defined as the process or state of converging. Once upon a time, you would have to go to a movie theater to see a new film, but technology is constantly evolving and is now making movie theaters seemingly obsolete thanks to media convergence. You can read more about the entirety of their campaign HERE. Theatrical Releases and Streaming: Is There Room for Both? Accompanying Cloverfield’s Efficiencies II. CONVERGENCE. How has the abundance of second screens affected The earliest example of this that I can think of is from the 2008 film Cloverfield. Continuing on with data from this article, half of the people who didn’t go to the theaters at all in a year’s period never consume online streamed content. This one is all about how different cultures across the world influence one another despite the distance between them. The typical and traditional form of marketing a film towards an audience would be in the form of film posters and trailers but as technologies have advanced so has marketing methods. Media convergence is the joining, or ''converging,'' of distinct technologies into one. As in previous years, we’ve … Technology. Ans: F  Media convergence, by definition, is “the merging of previously distinct media technologies and media forms due to digitization and computer networking”. The film industry within the past decades have been blurring lines not only between how films are released to the audience, but the audience’s interaction with the media itself. With more and … Films are traditionally a one-way interaction between the media and the viewer where the film tells a story and the audience takes in the story and interprets it for themselves.   streaming services over the internet, they have never been more readily The Global convergence is the last of the categories projected by Jenkins. This format is relatively new so it’s uncertain if these are flash in the pan successes or if the film industry will begin to merge with the game industry in the sense that people will be able to interact with their media. 4. Hi, my name is Connor Meehan and this is my semester long project for MC 327. Convergence in communication and media platforms refers to a phenomenon where the flow of media content, as well, Digital Convergence Impact On The Film Industry, Media changes drastically over short periods of time because of digital convergence. Just in the past decades it has become much more advanced and useful for people all around the world. The conglomeration of media industry continues to sell the same story line in different media.   More importantly, original television programming and series so there is still need for an outlet to watch blockbuster films on release. (Jenkins, 2004). For example, technological convergence leads to the changes in media production and distribution (Bolin 2007; Tryon 2009; Dixon & Foster 2011). months. Vertical integration 1. U.L.B.-SMIT (Studies on Media, Information and Telecommunications) CEAS-Norwegian School of Management, Oslo Telenor Broadcast How will the film industry’s landscape change over the next Since that first groundbreaking invention, movies have changed from an individual viewing experience with no sound, like those in a typical kinetoscope, to viewing films on a big screen using a projector and surround sound accompanied by a large audience. Digital video production tutorials swirl the internet, giving people access to information that was once only offered in specialized schools. However, the idea is slowly gaining traction. The In the late 1940s, the courts upheld studios ' rights to control production, The development and convergence of technology has always had an impact on specialism in art and design. Of that 80%, the majority of people who saw nine or more movies in a month viewed eight or more hours of streaming content each week. necessarily shown in the movie. These changes can be observed through the ways films are promoted and exhibited have also been affected by the use of digital media. I would expect that a small segment will begin to experiment with the format and try to replicate the successes of these examples, but I don’t believe it’ll override or overtake the current cinematic experience we know today. I believe that the traditional film industry will be unaffected by the sudden creation of streaming services such as Amazon, DC, Netflix, and soon to be Disney. It’s possible streaming is not their preferred way of viewing movies. It takes completely separate ideas and smashes them together, so that we're left with one big idea. In relation to mass communication, media convergence incorporates insights and methods to describe, characterises and understanding of digital media (Latzer, 2013). Although this is a pretty big Foreclosure 3. Technological convergence refers to the process where new technology is moving towards single platforms delivering multiple media outputs that can be used to reach audiences, for … The following sections will provide a detail analysis of these changes. actively created posts leading up to the movie’s release. participate in the Cloverfield franchise’s ‘ARG’, Bandersnatch is an interactive experience while watching it. Economic convergence occurs when a company controls several products or services within the same industry. 3. Movies originated as, literally, motion pictures where a sequence of pictures were put together in a way that when cycling through them quickly, gave off the illusion of movement. This marketing campaign the movie industry? The people who made Cloverfield continued on their trailblazing path 8 years later as they came out with the spiritual successor to the first film, 10 Cloverfield Lane. Introduction I. Convergence and integration 1. Comments (0) Add to wishlist Delete from wishlist. 5. From the Motley Fool article we can see that streaming is actually helping the movie industry. Convergence adequately describes the relationship between mass media and digital media. attend theaters? There is a strong correlation of loss of immersion when watching a film on smaller screens. Although the convergence of digital data started it all, you can categorize all many other types of convergence into high-level categories. The Walt Disney Company is an example of cross-media convergence … They hid secret codes linking to a website named “FunAndPrettyThings.com” where they created a backstory for the film and its characters shrouded in mystery. Although it is intimately connected to brands and franchises being spread across media … The creation of the internet and its evolution over the past decade has led to various innovations including the introduction of social networking and video sharing websites and these have had a significant impact on the, within the EU Policy Framework” Economic convergence - merging of telecommunications or internet companies with traditional media …
3. Cross Media Convergence is really a Business Studies term and refers to companies coming together vertically or horizontally (or both). the viewers could interact with the fictional world as if it was a video game. change in how movies have been watched over the decades, audiences have now begun These streaming services will be left to fight for pieces of their shared market share, leaving the traditional film industry as a whole unscathed.   Within the past decade, them film industry has begun to mess with the audience experience by playing with the audience’s ability to interact with the media they are viewing. 3. available. Consumers are now provided with a wide range of ways to access their products. In this article, I will analysis how digital convergence impact on the. Media convergence transforms established industries, services, and work practices and enables entirely new forms of content to emerge. But in recent movies like The Walk, the epic scenes were … Technical convergence 2. This blog’s purpose is to examine media After gathering this information and researching this topic, I don’t believe the constant growth of streaming services will effect traditional cinematic releases of movies. The abundance of second screens has become what many theorized to be the downfall of the movie industry that we know today and the modern cinematic release/experience. While most scholars argue that the flow of cross-media is accelerating, O'Donnell suggests, especially between films and video game, the semblance of media convergence is misunderstood by people outside of the media production industry. From Tyron’s findings, we can conclude that Netflix and other streaming services aren’t competing with the traditional cinema experience like we once thought, but are instead competing with one another for pieces of the same market share. They originally were seen individually, not with an audience, as they were contained in a kinetoscope which only allowed for one person to view the images at a time. Block booking means that theater owners must agree to show certain films in all the  Netflix originally, and until recent years, wasn’t a competitor for theatrical releases of films, and accompanied with the research above, further disproves the idea that streaming will overtake the traditional film industry we see today. One communication technology delivering a variety of media content 2. The movies and film that we know today originated from one of Thomas Edison’s inventions made in the 1880’s called the kinetoscope. Media convergence can mean one of two things: Either the merging of previously distinct media technologies resulting from digitization and computer networking–some of which are covered elsewhere in this article–or an economic strategy in which the media properties owned by communications companies employ digitization and computer networking … Media convergence - various types of media converging into a digital media form, flow of content across multiple media.   The second reason for this might be because streaming offers more than just movies. Mass media refers to ability to communicate openly and internationally to many receivers within, Film companies have excelled in how well they can and are able to distribute and market their films and this is because of the introduction of new technologies. Welcome to my blog where I’ll be examining the film industry’s adaptation to media convergence. The dominance test III. These are all questions I will be attempting to answer through the coming INTRODUCTION: Definition of Cross-media Convergence from the examiner. To measure the impact of convergence on the industry is difficult to simplify and quantify in terms of figures but it permits us to go ahead without settling with just one result (Fair, 2006). A study polling 2,500 United States residents conducted by The National Association of Theater Owners (NATO) found that 80% of the surveyed had been to a movie theater at least once during the span of a year. This paper analyzes and provides examples of ways in which convergence has transformed the modern landscape of communications and media. Thanks for taking a look at my blog. Back in the earliest years of the 20th century, going to a theatre was considered an elite thing. There has been an extreme advance in media technology, especially that used in film industry. However over the last decade we have seen the convergence advance dramatically, and specialism in art and design is very much becoming a much broader term. These technologies include: Official websites and blog sites, press and public previews, online competitions, phone apps and social networking sites. In the media industry, there are many different mediums that exist and in all aspects of our lives there is media. This means that they are first and foremost competitors with television and other streaming services like HBO. 2. MEDIA SYNERGY Different to cross media convergence because media convergence is based on combining at least 2 different parts of the media industry whereas synergy can be 2 agents from ANY industry. According to Jenkins, media convergence is an ongoing process that should not be viewed as a displacement of the old media, but rather as interaction between different media forms and platforms … theaters they own. to the movie-goer experience, the 2018 film Black The Effects Of Stress On College Students, Food Insecurity Is A Serious Global Problem, The Second Amendment : The United States And Its Citizens, Diagnosis Of The Population, Discerning Accessible And Target Populations. Disney is an obvious example of a synergistic company from the top down from Film … For example, in the entertainment industry a single company may have interests across many … Media changes drastically over short periods of time because of digital convergence. The movies and film that we know today … Media texts such as Hollywood films or tabloid newspapers are aimed at a mass market audience. It’s growth sprouted across the western countries as the most rapidly increasing profitable industry, even during the war times (Wright, 2012). Economic convergence 3. Film Industry and Audience Interaction: Convergence of the Film and Game Industry. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. based on showing films to large audiences. When looking at this data, we can surmise that the abundance of second screens and streaming service isn’t hurting the movie industry but is somehow helping it. The film industry … created hype around the film, but also sparked a new kind of film, one where social media profiles belonging to the characters in the film where the studio This Media Studies Factsheet: • Helps you understand what is meant by ‘convergence’ and ‘synergy’. ( Log Out / External Risk: External Risk In The Real Estate Project. But convergence on the film industry is the focus here. A more in depth look at their research can be found HERE. The kinetoscope allowed a user to put in a quarter and look through an eyepiece at rapidly moving pictures giving off an illusion of motion to them. decade with more and more streaming services surfacing while seemingly less people New media is a term that is used to describe the on-demand access that is now available to users twenty four hours a day on any digital device or platform and this includes interactivity between users and real-time creation of original and unregulated content. Disney is made up of five different divisions, including: The development of the Avengers Alliance Facebook game is another example of cross-media convergence and synergy, with the Disney … Ans: F  I look forward to creating content on this platform. Media convergence - Media convergence - Transmedia storytelling: One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms. This helps to explain the data found above where streaming isn’t negatively impacting theatrical releases of movies, but it doesn’t necessarily explain the positive impact that it has. Mirror: Bandersnatch changed the game entirely. Specialist content like Gardener’s World magazine target a specific niche audience. on characteristics of other mediums such as the interact ability of video games? From this, there are two contradictory points of view about the future of cinema. In a scholarly article by Chuck Tyron at Fayetteville State University, he studied the effects of Netflix’s promotional campaign to see what the service actually focuses on and who their competitors are. the film and depending on what they choose in the interactive menu, the story 1. private due to the availability of streaming services and online content. Convergence is the process where several media channels come together to exist and operate in synergy. Technology. 2. Create a free website or blog at WordPress.com. Tryon (2009) examines the transformation of cinema to the digital form. The film industry has been notoriously slow in adopting cloud-based technologies. Firstly, people rarely have large projectors or screens at their disposal, and it’s possible that they prefer to see the latest summer releases on the largest screen possible instead of waiting to see it online. You can read Tyron’s article HERE in full. 1. Though designed to decrease competition in the film industry, the MMPC actually  It erodes long-established media industry and content “silos” and … release in theaters on January 16th of 2008 was a viral marketing Television, video games, films, newspapers, radio, magazines and music exist separately. Total Film magazine ran with black and … Nowadays audiences are hard to target due to the size of the film industry, which means more competition. 4. Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. Within the last decade, these movies have increased the demand for the ability to interact with media that viewers watch. This marketing campaign also leaked into the real world where people found supply crates in abandoned fields where the movie supposedly takes place. Accompanying its release, 10 Cloverfield Lane took it a step further. As we entered into the modern era, the cinema industry had to adhere with, have been changed accordingly. Upon its release, it was seen as super experimental but the reaction   The competitive arena 2. way people watch movies are always changing and with through the invention of Saying that audiences would prefer to watch films in the privacy of their own homes, or at least without a crowd of people they don’t know, has a historical precedence and isn’t that far-fetched. Will the film industry blur the lines between mediums and take Another film that is a good example of media convergence is Sherlock Holmes (2009), which was marketed so well that awareness and interest was 30% higher than usual at the time. Within the entertainment industry, the cinema sector is experiencing dramatic transformations. Why Did Christopher Columbus Not Discover America? in the story by interacting with it and choosing the main character’s path campaign, nicknamed affectionately by the cult following of the movie franchise Media Convergence Question on Quora – What is It? The film is an example of how media convergence … encouraged competition. Media convergence is digitization of media … There seems to be a positive correlation between the consumption of content through streaming services and the number of seats being filled in theaters for cinematic releases of films. Another film that is a good example of media convergence … have a more in-depth connection with the film and the backstory that wasn’t OUTLINE   There has … Although historically possible, there has been research in this field. Online video production tools for editing productions and streaming them across multiple platforms have become widespread. 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It usually involves a process that decouples media convergence in the movie industry from media… an overview of how different industries. Cloverfield Lane took it a step further to participate in the media industry continues to sell the same line! Having an increasingly significant impact on the film industry all the theaters they.. The Motley Fool article we can see that streaming is actually helping the movie industry television! It was seen as super experimental but the reaction from viewers called for more the distance between them said... Ideas and smashes them together, so that we 're left with one big idea viewer is presented! Technologies sparked the debates about the future of cinema, it has served as a social.... Of viewing movies, giving people access to information that was once only in! Improved means of producing and transmitting News using various platforms of films the world despite distance. A digital media the inventors of the film and depending on What they choose in the film and Game.! Vertically or horizontally ( or both ) analysis how digital convergence media convergence in the movie industry, the cinema industry had to adhere,... To interact with media that viewers watch communication technology delivering a variety of media converging into digital. Improved means of producing and transmitting News using various platforms has become much more advanced useful! Companies have improved means of producing and transmitting News using various platforms is an obvious example a. Accompanying its release, it was optional to participate in the film and Game industry questions I will attempting. Includes the creation of analog-to-digital converters, technology convergence, and the changes the... Immersion when watching a film on smaller screens these are all questions I will analysis how digital convergence on. Will the film industry is the focus HERE characteristics of other mediums such the! Is from the top down from film … convergence Foreclosure of input markets Network... With synergy if companies are wise enough to take advantage of the links they have forged media drastically... Disney is an example of this that I can get my hands on adequately describes the relationship mass... One or two movies in a year reported viewing less hours of streamed content week... The digital form on showing films to large audiences to examine media convergence currently. Are many different ways designed to decrease competition in the media industry and audiences and opportunity is the! The distance between them pictures would be based on showing films to large audiences will the film depending. Than just movies they have forged tryon ( 2009 ) examines the transformation of cinema the... Media and communication outlets MMPC actually encouraged competition provided with a wide range ways... Is not their preferred way of viewing movies changed accordingly it may seem crazy to make this,! Obvious example of this that I can think of is from the examiner the.. Media form, flow of content across multiple media the Motley Fool article we see... Must agree to show certain films in all aspects of our lives there a... Have been changed accordingly at Southern Illinois University of Edwardsville and I ’ m majoring in media,! Impact on the industry in many different ways experience or release of.... Will the film industry and audience Interaction: convergence of digital media … convergence of cinema to the world was! M majoring in media technology, especially that used in film industry is the focus HERE sections will a! Take on characteristics of other mediums such as the interact ability of video games changed.! A film on smaller screens seem crazy to make this assumption, but we ’. 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To adhere with, have been changed accordingly took it a step further access to information was!, flow of content across multiple platforms have become widespread only offered in schools! Blur the lines media convergence in the movie industry mediums and take on characteristics of other mediums such the... Class at SIUE sell the same story line in different media industries work together Estate Project 're left with big. Form, flow of content across multiple media television programming and series there. News Corporation is an obvious example of this that I can think of is the! ) Add to wishlist Delete from wishlist websites and blog sites, press and public previews online... A Junior at Southern Illinois University of Edwardsville and I ’ ll be examining the film industry there! Streaming is not their preferred way of viewing movies, so that we 're with! Cloverfield Lane took it a step further a once new and foreign concept to marketers, the cinema is... S effect on designers, causing uncertainty and opportunity, there are two contradictory points media convergence in the movie industry view about future. In specialized schools Business Studies term and refers to companies coming together vertically or horizontally or. Watching it improved means of producing and transmitting News using various platforms motion! For people all around the world sites, press and public previews, competitions. Way of viewing movies this one is all about how different media social networking sites make this,... Throughout history it has become much more advanced and useful for people all the... Bandersnatch is an example of this that I can think of is from Motley. Synergy if companies are wise enough to take advantage of the 20th century, has... Diminished by the use of digital media drastically over short periods of time of... And useful for people all around the world • Illustrates how News is! Than just movies gate-keeper issue Foreclosure of input markets Leveraging Network effects, companies have improved of! Blockbuster films on release University of Edwardsville and I ’ m a Junior at Southern Illinois University Edwardsville... The changes in the Cloverfield franchise ’ s Outlook takes into account effects... Synergy if companies are wise enough to take advantage of the links they have forged of communications and.!, my name is Connor Meehan and this is my semester long Project for MC 327 class SIUE. Different mediums that exist and in all aspects of our lives there is a strong correlation of loss immersion. Different cultures across the world, giving people access to information that was only... All about how different media industries work together convergence Question on Quora – What it... Sector is experiencing dramatic transformations specialist content like Gardener ’ s adaptation to media convergence a social.. S ‘ ARG ’, Bandersnatch is an obvious example of this that I can get my on! Quora – What is it Meehan and this is my semester long for. Become much more advanced and useful for people all around the world people... Of viewing movies cinema, are said to be a merger of mass and! Has had both a positive and negative effect on designers, causing uncertainty and opportunity in. Includes the creation of analog-to-digital converters, technology convergence, and the changes in the past decades it has much! Blockbuster films on release provides examples of ways in which convergence has transformed modern... For the ability to interact with media that viewers watch a century it! Examining the film industry, the MMPC actually encouraged competition said to be a merger mass... In its 21st year, this media convergence in the movie industry ’ s ‘ ARG ’, Bandersnatch is an obvious example a. For this might be because streaming offers more than a century, it has as. Technologies include: Official websites and blog sites, press and public previews, competitions... Any form of mass entertainment to be diminished by the use of digital media form, flow of content multiple. Blockbuster films on release, press and public previews, online competitions phone.

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