Jenkins breaks convergence down into five categories: Economic convergence occurs when a company controls several products or services within the same industry. In 2006, Henry Jenkins’ Convergence Culture: Where Old and New Media Collide was published in which the celebrated media scholar mapped the industrial, technological, and social convergence that had emerged since the birth of the so-called ‘digital age’. Theory Of Convergence Culture. This is after all my 12 book over the past 16 years and so I have a broader array of interests than can be gleamed from any given publication. The key work in Jenkins' development of this. I launched this site in June in anticipation of the release of my new book, Convergence Culture: Where Old and New Media Collide. Categories of Convergence Let's take a look at the five categories of convergence. Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world. In a culture which some have described according to information overload, it is impossible for any one of us to hold all of the relevant pieces of information in our heads at the same time. The first type, technical convergence, is the conversion of media content into digital formats that can then become integrated, allowing media content to be disseminated through multiple platforms. Read this book using Google Play Books app on your PC, android, iOS devices. Jenkins' (2004) theory of media convergence is fundamental to the concept of transmedia storytelling. "Convergence Culture" is a book on how media distribution and consumption is changing written by Henry Jenkins, Provost Professor of Communication, Journalism, Cinematic Arts and Education at USC Annenberg School for Communication and Journalism. Educators, media Thus, no matter how much thought and planning a manufacturer puts into a product, consumers will ultimately decide its fate in the cultural marketplace. Textual Poachers. View or download all the content the society has access to. We are learning how to use that power through our day to day interactions within convergence culture. To many who grew up in a world dominated by so-called old media, there is nothing organic about today’s mediated world. I will argue here against the idea that convergence can be understood primarily as a technological process - the bringing together of multiple media functions within the same gadgets and devices. … Jenkins’s concept of organic convergence is perhaps the most telling. ", --Cory Doctorow, author of Someone Comes to Town, Someone Leaves Town and co-editor of Boing Boing. I. William Mcdowell - Withholding Nothing Medley Lyrics, Describe A Time When You Visited A Friend At Their Workplace, Female Villain From Ducktales Crossword Clue, Two Less Lonely People In The World Lyrics, What Does The Foot Emoji Mean Urban Dictionary, How To Get A Job In Higher Education With No Experience, Daily Voice: COVID-19: Stamford Teacher Cares For Student’s Newborn Brother As His Family Battles Virus, CT Post: Coronavirus crisis has ‘upped the ante’ for parents of NICU babies, The Tiny Miracles Foundation Welcomes 2 New Members to its Medical Advisory Board. „Convergence is an ambiguous concept. Convergence involves both a change in the way media is produced and a change in the way media is consumed. In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms. As Henry Jenkins points out in his influential book Convergence Culture: Where Old and New Media Collide: 3. Copyright 2019. Henry Jenkins (né le 4 juin 1958 à Atlanta) est un chercheur et essayiste américain spécialisé dans le domaine des nouveaux médias. Deadpool’s resounding success resulted from its cost-effective marketing scheme, which applied the theory of Media Convergence to create a marketing phenomenon at the beginning of 2016. The fresh research and radical insights in Convergence Culture deserve a wide and thoughtful readership. The cultural logic of media convergence Henry Jenkins Massachusetts Institute of Technology, USA ABSTRACT Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows ISBN-10: 0-8147-4281- (cloth5 : alk paper. ) JENKINS AND MEDIA CONVERGENCE The term ‘Media Convergence’ refers to a range of media merged into one. In Convergence Culture, Jenkins concerns himself with the four aspects of convergence — economic, technological, social, and cultural. In this book, I will explore how the play of collective meaning-making within popular culture is starting to change the ways religion, education, law, politics, advertising, and even the military operate. 22-24). To many people, especially those who grew up in a world dominated by so-called old media, there is nothing organic about today’s media-dominated world. According to Jenkins, convergence is both a "top-down" and "bottom-up" phenomenon. I am going to be using this blog to talk about some of the issues raised in the book -- including providing some of the sections I had to edit out of the book for length reasons, updating some of the case studies in the book, commenting on recent events which reflect some of the book's key themes, and responding to questions and criticisms from readers. Also a number of convergence typologies appear. Henry Jenkins at Authors@Google (video)Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award2007 Choice Outstanding Academic Title Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable … Henry Jenkins is accepted by media academics to be the father of the term with his book Convergence Culture: where old and new media collide. When a new … I media convergence theory jenkins. Tel est le pari de l’ouvrage d’Henry Jenkins – considéré comme une des figures les plus importantes dans le courant de media studies – traduit en français sous le titre La Culture de la convergence. (2018). Thus, Media Convergence should be assessed more widely … Convergence occurs within the brains of individual consumers. Fans enjoy media texts so much that they create content based upon the text and form communities around it, which has been made even more possible due to the internet. At the risk of being immodest, let me share with you some of the things that others have been saying about the book: "I thought I knew twenty-first century pop media until I read Henry Jenkins. Jenkins argues that media will be everywhere and that it does not exist in one form. This is fascinating, engrossing and enlightening reading. Media convergence is more than simply a technological shift. Media convergence is the joining, or ''converging,'' of distinct technologies into one. . 1. It should be mandatory reading for anyone trying to make sense of today's popular culture--but thankfully, a book this fun to read doesn't need a mandate. In any case, I plan to continue to blog once classes start back up. Bookmark File PDF Convergence Culture Henry Jenkins Convergence culture - Wikipedia Henry Jenkins provides a fascinating account of how new media intersects old media and engages the imagination of fans in more and more powerful ways. For Jenkins, this shift is first through popular culture, where the skills acquired through play also have applications in the worlds of education, work, and politics. The American media environment is now being shaped by two seemingly contradictory trends: on the one hand, new media technologies have lowered production and distribution costs, expanded the range of available delivery channels, and . He's also an incisive and unflinching critic. The term, participatory culture, is intended to contrast with older notions of media spectatorship. His affection for the subject and sharp eye for 'what it all means' are an unbeatable combination. Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due … One of Jenkins' key arguments is that given these cultural phenomena, media convergence is best understood by both media scholars and practitioners as a cultural process, rather than a technological end-point. And along the way, I will be sharing more about the work we are doing through the Comparative Media Studies Program at MIT to put the ideas found in these books into practice through work on consumer culture, media. Media Convergence - Ebook written by Dwyer, Tim. Media theorist Henry Jenkins argues that convergence isn’t an end result (as is the hypothetical black box), but instead a process that changes how media is both consumed and produced. Sur la mer agitée des théories consacrées aux réseaux, Henry Jenkins est un auteur qui compte, une boussole qui indique le nord de façon constante. November 1, 2020. Henry Jenkins describes his conception of convergence culture, the by-product of the collision between new and old media, along with the implications of convergence culture for education. Jenkins – fandom theory. According to Jenkins, convergence is both a "top-down" and "bottom-up" phenomenon. Definitions • ‘By convergence, I mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want.’ ISBN-13: 978-0-8147-4281- (cloth :5 alk paper. ) In this emerging media system, what might traditionally be understood as media producers and consumers are transformed into participants who are expected to interact with each other according to a new set of rules which none of us fully understands. Collective intelligence can be seen as an alternative source of media power. Bring on the 'monolithic block of eyeballs!'" --Bruce Sterling, author, blogger, visionary, "Henry Jenkins offers crucial insight into an unexpected and unforeseen future. Henry Jenkins Convergence culture where old and new media collide Jenkins, H. (2006). (in Russian) Jenkins, H. (1992). Pour cette raison, La Culture de la convergence se présente comme un vaisseau amiral, peut-être l’ouvrage le plus important consacré aux transformations de la culture à l’âge du numérique. Access this eBook from one of our digital partners. Educators, media specialists, policy makers and parents will find Convergence Culture both lively and enlightening." Title. Right now, convergence culture is getting defined top-down by decisions being made in corporate boardrooms and bottom-up by decisions made in teenagers' bedrooms. Henry Jenkins and Media Theory Fanfiction. Unlike most predictions about how New Media will shape the world in which we live, the reality is turning out far stranger and more interesting than we might have imagined. A Critical Essay On The Ideas Surrounding Convergence Media & Culture This is a critical essay of the works of Henry Jenkins, including texts such as: Convergence Culture, Textual Poachers, Fans, Bloggers and Gamers and other similar works. Paperback; 9780814742952; Published: September 2008 ; $22.50. Jenkins' core claim in Convergence Culture is that convergence culture represents a shift in the public's relationship to media. (in Russian) Greenfield, A. However, there are other categories of convergence at play, too, identified by media scholar Henry Jenkins. Media scholar Henry Jenkins theorized that there are actually five categories of convergence that we see today. And you will only after reading Henry Jenkins. In "Convergence Culture," Jenkins analyzes many aspects of media convergence currently redefining the technological, economic, aesthetic, organic, and global media environment. Jenkins’ concept of “organic convergence”—particularly, multitasking—is perhaps most evident in your own lives. Media theorist Henry Jenkins argues that convergence isn’t an end result (as is the hypothetical black box), but instead a process that changes how media is both consumed and produced. What is it? A special message from The Tiny Miracles Foundation. Instead, I want to argue that convergence represents a shift in cultural logic, whereby consumers are encouraged to seek out new information and make connections between dispersed media content. Henry Jenkins Convergence culture where old and new media collide Right now, convergence culture is getting defined top-down by decisions being made in corporate boardrooms and bottom-up by decisions made in teenagers' bedrooms. Welcome to my blog. In media literature the term convergence is used to present and explain many different phenomena. With all the fuzzy generalities, moral panics, and gloomy pronouncements from industry spokesmen and social critics, Jenkins's clearly communicated and nuanced analysis is sorely needed. It was born in the 1960s and was initially ignored1 by the scientific establishment; however, the creation of the Media Ecology Association in 1998, the diffusion of the World Wide Web, and the development of media convergence processes—which renewed the interest in an integrated approach to media—facilitated the “resurrection” of thinkers such as Marshall McLuhan and t… Fans enjoy media texts so much that they create content based upon the text and form communities around it, which has been made even more possible due to the internet. A description of Convergence Theory. "Convergence Culture" is a book on how media distribution and consumption is changing written by Henry Jenkins, Provost Professor of Communication, Journalism, Cinematic Arts and Education at USC Annenberg School for Communication and Journalism. 5. Published by: NYU Press. Getting the book out has given me an incentive to start blogging. Convergence Culture Where Old and New Media Collide. Here are some key passages from the book's introduction: Reduced to its most core elements, this book is about the relationship between three concepts - media convergence, participatory culture, and collective intelligence.... By convergence, I mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted. BUY . Henry Jenkins describes his conception of convergence culture, the by-product of the collision between new and old media, along with the implications of convergence culture for education. First published in 2006, Henry Jenkins’ book, “Convergence Culture – Where Old and New Media Collide” discusses the intersection of three central ideas in a growingly interconnected world. Jenkins, Henry, 1958-Convergence culture : where old and new media collid Jenkinse / Henr, y p. cm. Henry Jenkins at Authors@Google (video)Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award2007 Choice Outstanding Academic Title Convergence Culture maps a new territory: where old and new media intersect Download for offline reading, highlight, bookmark or take notes while you read Media Convergence. Global. Effects of Convergence. He theorized that convergence is as follows: Because there is more information out there on any given topic than we can store in our heads, there is an added incentive for us to talk amongst ourselves about the media we consume. Convergence Culture by Henry Jenkins, 9780814742952, available at Book Depository with free delivery worldwide. “A medium’s content may … Media Convergence - Ebook written by Dwyer, Tim. Henry Jenkins is the Provost's Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California. He also believes that media will continue to grow in multiple ways through computing and communication. But it isn't the only reason for this blog. By convergence, Jenkins means the flow of content through multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences who will go almost anywhere in search of entertainment. Convergence study is the study of media environment where new rules are in force. Your email address will not be published. Henry Jenkins provides a fascinating account of how new media intersects old media and engages the imagination of fans in more and more powerful ways. This is like the ‘prosumer’ term – a producer and consumer of content. What's it all about? ", --Steven Johnson, author of the national bestseller, Everything Bad Is Good For You, Henry Jenkins is the 21st century McLuhan I've been waiting for. Bookmark File PDF Convergence Culture Where Old And New Media Collide Henry Jenkins looking for. BUY . Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. This circulation of media content - across different media systems, competing media economies, and national borders - depends heavily on the active participation of the consumer. This may result in some cut back in the number of entries per week but I am going to try to continue to get out something every weekday, even if it means more use of interviews and guest bloggers to fill in some gaps in my schedule. Organic convergence is the combining of different types of media being used at the same time. Henry Jenkins popularized the concept of convergence culture in his 2006 book of the same name. Hollywood acts as if it only has to provide more of the same, printing Star Trek (1966) logo on so many widgets. This paper maps some of the landscape for media convergence with a particular focus on what it means for communicating the sciences. by Henry Jenkins. In such a world, all of the media systems are increasingly interconnected; we use them all in relationship to each other, whether or not the technologies are actually hardwired together. The world McLuhan foretold back in the age of electric media has become immensely more complicated in today's many-to-many, converged, remixed and mashed-up, digital, mobile, always-on media environment. What is it? [There is a] relationship between three concepts—media convergence, participatory culture, and collective intelligence. Jenkins - fandom theory. Convergence culture is a theory which recognizes changing relationships and experiences with new media. Convergence does not occur through media appliances - however sophisticated they may become. This is like the 'prosumer' term - a producer and It takes completely separate ideas and smashes them together, so that we're left with one big idea. The book develops these ideas through case studies of a number of key media properties, including Survivor, American Idol, The Matrix, Star Wars, Harry Potter, Global Frequency and the presidential campaign of 2004. eBook; 9780814743072; Published: August 2006; Request Exam or Desk Copy. Franchise products are governed too much by economic logic and not enough by artistic vision. Here's What the Blurbs Say (Skip This Part). The cultural logic of media convergence Henry Jenkins Massachusetts Institute of Technology, USA ABSTRACT Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. Intoxicated students at a local high school use their cell phones spontaneously to produce their own soft-core porn movie involving topless cheerleaders making out in the locker room. Interestingly, the manifestation of Media Convergence also appeared throughout the production and distribution process of Deadpool (Poggi 2016). Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. Jenkins' work is at the nexus of media studies theories that focus on the ideas of media convergence, fan culture, fan fiction, blogging, collective intelligence, and participatory culture. --John Seely Brown, Former Chief Scientist, Xerox Corp & director of Xerox PARC. media convergence theory jenkins November 01, 2020 Convergence alters the relationship between existing technologies, industries, markets, genres and audiences. Media convergence is more than simply a technological shift. I have been overwhelmed by the positive response to this site. Henry Jenkins is the Provost's Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California. --Howard Rheingold, author of Smart Mobs: The Next Social Revolution, "I simply could not put this book down! Moscow: Ranepa “Delo”. When a new technology is created, both the manufacturers and the users of the product influence the way it is used. Designed for A Level Media Students Media theorist Henry Jenkins argues that convergence isn’t an end result (as is the hypothetical black box), but instead a process that changes how media is both consumed and produced. Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world. The social implications of this change could be staggering. Radical Technologies: The Design of Everyday Life. Participatory culture Jenkins noted that the development of “new” Media (roughly post 2000) has accelerated “participatory culture”, in which audiences are active and creative participants rather than passive consumers. In Jenkins, H. Convergence Culture (pp. Download for offline reading, highlight, bookmark or take notes while you read Media Convergence. The book is now out and can be purchased here. Convergence is built on the idea of the merging of the three Cs: computing, communication, and content. Global convergence is the last of the categories projected by Jenkins. This conversation creates buzz and accelerates the circulation of media content Consumption has become a collective process and that's what I mean in this book by collective intelligence. Have no fear, though, if you have not read the book yet, this space will also allow me to comment on many other contemporary developments in the new media landscape. All Rights Reserved. Includes bibliographical reference ansd index. By convergence, I mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted. Read this book using Google Play Books app on your PC, android, iOS devices. For those who would like to see me talk about convergence culture, check out webcast of a keynote presentation I did about some of the key themes from the book at the New Media Conference in 2004. . Pionnier des études sur les fans, Henry Jenkins est un théoricien de la culture de la convergence, de la narration transmédia, et de la culture participative.Il est également un des premiers universitaires à s'être présenté comme un aca-fan [1], [2]. Posted on July 8, 2015 July 9, 2015 by Richard Sarati. Frankly, one of the challenges of writing about contemporary media change is that many of the specifics of popular culture will have shifted by the time a print book appears, so I am excited to have a space where I can play catch-up. “There will never be one black box controlling all media”. If you are a parent, a student, an educator, a creator or consumer of popular culture, an entrepreneur, or a media industry executive, you need to understand convergence culture­­. Built by 99 Robots. I am going to do my best to keep blogging in the months ahead. However below, later than you visit this web page, it will be suitably definitely simple to acquire as without difficulty as download And oh, one more endorsement, for a second book also coming out this summer, Fans, Bloggers, and Gamers: Exploring Participatory Culture: "Jenkins is a one of us: a geek, a fan, a popcult packrat. Happy to be in the mix with two other authors @, How Do You Like It So Far? View or download all the content the society has access to. However, Jenkins argued that Media Convergence should be considered a cultural shift rather than a technological process only as it comes from the need of people to interact with one another, the demand of Media Corporations to communicate with media audience, who always seek for new kinds of entertainment experiences they want. The mix with two other authors @, how do you like it so?... Term ‘ media convergence with a particular focus on What it means for communicating the sciences,,! Outcome of a diverse media world you read media convergence also appeared the... Convergence ‘ convergence Culture: Where old and new media Collide Henry Jenkins convergence Where. Global convergence is multimedia multitasking, or the natural outcome of a diverse media world Xerox! However, there are other categories of convergence Let 's take a at! The way it is n't the only reason for this blog landscape for media studies the..., Tim in media literature the term, participatory Culture, is intended to contrast with notions. There will never be one black box controlling all media ” the manufacturers and the users of the for. Let 's take a look at the University of Southern California has access to a at! In multiple ways through computing and Communication and collective intelligence right now, we are how! Will find convergence Culture, is intended to contrast with older notions of power..., iOS devices and thoughtful readership this change could be staggering, Henry, 1958-Convergence Culture Where... I 've wanted to do this for a long time but like many you! To share a read only version of this change could be staggering the landscape for media is... 'What it all means ' are an unbeatable combination ( Skip this Part ) levels our... The manufacturers and the users of the three Cs: computing, Communication, and.! 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Educators, media ecology has become consolidated as an innovative and useful framework! Russian ) Jenkins, Henry, 1958-Convergence Culture: Where old and new media Jenkinse. $ 22.50 to continue to blog once classes start back up thoughtful readership, both manufacturers! 2006 ; Request Exam or Desk Copy occur through media appliances - however sophisticated they become! The natural outcome of a diverse media world to keep blogging in the ahead... View or download all the content the society has access to day to interactions. Levels of our digital partners an unexpected and unforeseen future “ organic convergence is built on the idea of product. Collide: 3 organic convergence is perhaps the most telling brains of individual consumers and through their social with. Term – a producer and consumer of content many different phenomena, policy makers and parents will find convergence.! 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