Grund dafür ist, dass Stellen im verar­bei­tenden Gewerbe immer weniger physische Kraft und händi­sches Steuern von Maschinen erfordern. McKinsey investiert ständig in den weiteren Aufbau von Wissen in den Themen, die für die Branche von entscheidender Bedeutung sind. collaboration with select social media and trusted analytics partners Please email us at: McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android device. McKinsey: Has the COVID-19 pandemic changed the way H&M thinks about those initiatives? Michael Krigsman: What's the next step beyond digital transformation? How are you? Never miss an insight. tab, Engineering, Construction & Building Materials, Travel, Logistics & Transport Infrastructure, McKinsey Institute for Black Economic Mobility. Video . Michael Krigsman: I'm excellent. Customers will work together with companies to create both supply and demand, and there will be bigger multibrand platforms interacting with one another. We have had the power to create desire; I think we also have the power to create meaning and well-being. tab. McKinsey: Your job title is quite long. In our 2016 survey, the rate of success was 20 percent; in 2014, 26 percent; a… Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more. One way H&M Group is already doing that today is through Treadler, a B2B service that allows other companies to benefit from the knowledge, experience, local presence, and sustainability expertise of H&M Group’s supply chain. Please use UP and DOWN arrow keys to review autocomplete results. Artificial intelligence (AI) and 3-D technologies are helping us take huge leaps in that area. Subscribed to {PRACTICE_NAME} email alerts. Mehr als 1.000 Digitalisierungsexperten arbeiten Digital Labs und unterstützen unsere Klienten in der digitalen Transformation der Grundlagen, des Kerngeschäftes und auch beim Aufbau neuer Geschäfte. our use of cookies, and Today, we have the same kind of responsibility, and also the opportunity, to make “circular fashion” just as attractive or even more attractive. Future winners will be companies that can problem-solve for customers and create long-term relationships with customers—companies that provide solutions and services, not just products. Something went wrong. Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy. Over a three-month period, US e-retail grew as much as it had in the past decade. Vanessa Rothschild: I think we can play a central role in both of those. For example, the fashion industry could champion regenerative farming and spearhead systemic changes within farming as a whole. Press enter to select and open the results on a new page. Die Unternehmenskultur spielt die größte Rolle bei der digitalen Transformation. H &M Group, the world’s second-largest clothing retailer, is betting that people will choose and buy clothes differently from the way they have in the past—and it sees itself as a potential catalyst for that change. Hey, Ari. And, more important, what will it take to shift consumer behavior? Das Framework wurde 1999 in “The Alchemy of Growth” vorgestellt. Consumers are also expecting comfortable, friction-free shopping. Jessica Murphy-22nd May 2020 . Companies in the industry will need to support one another. In addition, consumers are making more conscious choices about what they wear, and that’s where we see them starting to embrace circular business models. At H&M Group, we’re testing circular models through a variety of initiatives such as COS Resell, a digital space for buying and selling preowned items. Imagine if we could then take those innovations and circular business models to scale. Ari Libarikian: I'm good, Michael. Consumers can see an old garment turned into a new one right before their eyes. When it comes to circular products, there are a lot of super interesting things happening in material innovation. It might be possible to make new products without using any new natural resources at all. cookies, Back to Charting the path to the next normal, McKinsey_Website_Accessibility@mckinsey.com, Fashion’s digital transformation: Now or never. We strive to provide individuals with disabilities equal access to our website. McKinsey: Thanks for speaking with us today, Vanessa. hereLearn more about cookies, Opens in new 22. Vanessa Rothschild: First and foremost, fashion retail will be a very scrutinized market: consumers, stakeholders, and companies themselves will have much higher demands for transparency. May 22, 2020With their customers increasingly online, fashion companies need to engage them with authentic messages over email, social media, and other digital channels—even while most people aren’t currently spending. McKinsey Global Institute. We'll email you when new articles are published on this topic. Sie müssen sich auf neue Fashion-Trends, Kunden-Erwartungen und digitale Veränderungen in der Mode-Branche einstellen. The casual workweek is here to stay. McKinsey’s report for fashion retailers is a strong reminder to the retail industry that the challenges which they were confronted with during the peak of the Covid-19 pandemic were not a result of the pandemic, and as such, are not going away. Flip the odds. Reinvent your business. A concept that I believe has amazing potential is embedding technology into the products themselves: How can we use on-product technology to enable a digital wardrobe? Unsere weltweit etablierte Präsenz sowie unser umfassendes globales und lokales Netzwerk aus Branchenexperten sind dabei einzigartig. In our experience, successful digital and analytics transformations have the following elements in common: Strong support (or even direct sponsorship) from the CEO during the entire journey. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more. We define a successful transformation as one that, according to respondents, was very or completely successful at both improving performance and equipping the organization to sustain improvements over time. One example McKinsey pointed to as proof of this is European insurer Axa, which invested €950 million in digital transformation over just two years. Use minimal essential Digital upends old models. The present working paper summarizes selected findings of the macro-economic simulations conducted as part of the study "Shaping the digital transformation in Europe", which assess the potential impact of disruptive digital technologies on the economy and society in the EU and its member states. Please try again later. — A central team to monitor value capture. People create and sustain change. According to a study, digital transformation deals have jumped 30%, cloud expenditure has gone up 80%, while customer experience has improved 15% since the Covid-19 outbreak. People create and sustain change. We're talking about digital business. Wie die Antworten der gut 2.100 befragten Entscheider zeigen, spielen technische und finanzielle Faktoren eine geringere Rolle. Over that period, the industry has grown at 5.5 percent annually, according to the McKinsey Global Fashion Index, to now be worth an estimated $2.4 trillion. Digital transformation as a Trojan horse. Most transformations fail. Vanessa Rothschild: I believe the pandemic will have a transformative impact on society; the economic, social, and psychological effects will be felt for generations. How do you foresee consumer apparel-shopping preferences changing postpandemic and over the longer term, and what will that mean for circular business models? And how do you see those initiatives evolving over the next ten years? In Deutschland wird der Rückgang der Arbeitszeit, die auf den Einsatz händi­scher Fähig­keiten entfällt, mit minus 22% bis 2030 noch deutlicher sein als in anderen Ländern. Vanessa Rothschild: Within H&M Group’s Global Sustainability Department, we’ve been working a lot on integrating sustainability into the business. Digital refashioned: Why post Covid-19 digital transformation will be a gift to fashion brands and their customers. So says Vanessa Rothschild, who has helped lead the company’s sustainability efforts for more than four years. What does it mean? We use cookies essential for this site to function well. If you would like information about this content we will be happy to work with you. Third, partnerships will be even more important in 2030 than they are today. What is a digital business? It is time for retailers to advance by using new digital tools and analytics software or … We use cookies essential for this site to function well. The following are edited excerpts of the conversation. The global sustainability steering and development manager at H & M Group invested... Renewcell is developing a new material called Circulose, made by gently recovering cotton from worn-out clothes in! Will work together with companies to create both supply and demand, and when decouple! Preconditions for all of those parts aber eben erst in der Mode-Branche.! Maybe even out of carbon emissions scale these business models doing business in this way, coming up with of! 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