On the B2B side, McKinsey data shows remote selling is working. And finally, smart transportation means tying policy and process innovation to revenue generation. Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. Digital transformation, the buzz phrase of the moment, is a term I've heard and used a lot myself in the past couple of years, but I'm still not sure it's clearly understood. For CIOs, this means rapid experimentation is no longer optional. Digital solutions may enable – in addition to efficiency via automation – new types of innovation and creativity, rather than simply enhancing and supporting traditional methods. The implications are clear: ‘digital fitness’ is becoming a must for Take employee experience for example, she suggests. Because technology plays a critical role in an organization's' ability to evolve with the market and continually increase value to customers, CIOs play a key role in digital transformation [Click to Tweet]. Mattel EVP and CTO Sven Gerjets says leading transformation starts with empathy. Any business transformation, digital or otherwise, is more likely to succeed when leadership is engaged. It’s an ongoing process that must be constantly nurtured and evolved. Digital transformation is about bringing together people, data, and processes—disrupting technology to transform your company and create value for your customers. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. What does a digital transformation framework look like? Transportation Sector: The transportation sector is a category of companies that provide services moving people, goods, or the infrastructure to do so. When thinking about your vision, it’s imperative to keep in mind business goals and objectives and how a digital transformation strategy can support them. Digital transformation plays a key role in: In the early days, digital transformation projects were often seen as purely an IT initiative. 핀란드(핀란드어) There are so many incredible models for how authorities that manage public transportation can be more effective. Because digital transformation will look different for every company, it can be hard to pinpoint a definition that applies to all. Digital transformation is revolutionizing every industry. In the retail space, national brands like Walmart and Target have adopted digital transformation strategies to extend their online reach and compete with another giant of the digital revolution, Amazon. Consolidate orders and maximize the return on your transportation spend. And during that time, Netflix was already offering digital streaming. It’s used to improve processes and productivity, deliver better customer and employee experiences, manage business risk, and control costs. ]. Read also: CIO role: Everything you need to know about today’s Chief Information Officers. It’s early to guess which long-term consumer behavior changes will stick. … "If you’re spending 70 to 80 percent of the IT budget operating and maintaining legacy systems, there’s not much left to seize new opportunities and drive the business forward. Korn Ferry's Swift, who leads Digital Advisory for North America and Global Accounts, finds in her consulting work that three groups of employees tend to slow transformation momentum: Old-timers, by-the-book players, and lone wolves. © 1999-2020 Citrix Systems, Inc. All rights reserved. Some leaders feel the very term “digital transformation” has become so widely used, so broad, that it has become unhelpful. ). "The “why” of your organization’s digital transformation might be around improving customer experience, reducing friction, increasing productivity, or elevating profitability, for example," Ferro notes. XenApp, XenDesktop, XenMobile 및 XenServer는 Xen® 제품군에 포함됩니다. In 2050, two thirds of the world population will live in towns, consuming over 70% of energy and emitting just as much greenhouse gases. Digital transformation represents myriad tools, solutions, and processes. Organizations that embrace digital transformation are focused on engaging their customers in delightful experiences across multiple channels. An effective strategy is one that’s customized for each unique organization. This article aims to answer some of the common questions around digital transformation and provide clarity, specifically to CIOs and IT leaders, including lessons learned from your peers and digital transformation experts. Consultancies forming new digital partnerships. “Nothing silences an individual’s – or an organization’s – inner perfectionist like a full-blown crisis. During the early stages of a new investment, decision makers should ask employees about their experiences with the existing system and get insights into how the process could be improved. Beyond that, it's a cultural change that requires organizations to continually challenge the status quo, experiment often, and get comfortable with failure. Azure Digital Twins is a platform as a service (PaaS) offering that enables the creation of knowledge graphs based on digital models of entire environments. “Digital is a loaded word that means many things to many people,” says Jim Swanson, CIO of Johnson & Johnson. That’s what you can outsource.”. One of the biggest misconceptions CIOs have about digital transformation is that all of their competitors are much further ahead of the game than they are. Digital transformation is the strategic adoption of digital technologies. Each mode offers advantages and disadvantages on key transportation features that include: Product Options Cashless transactions are also gaining steam. That's because “there’s much admiration of (and popular press around) the fastest transformers, but little critique of how hard transformation is or how long it may take for a typical Global 2,000 company,” says Tim Yeaton, CMO of Red Hat. 스웨덴(스웨덴어) According to the 2018 Harvey Nash/KPMG CIO Survey of more than 4,600 CIOs, the CIO's top operational priority is “improving business process." Organizations that continue to underestimate the need for culture change do so at their own peril. "Deloitte recently released a list of nine technology trends transforming government, and one, in particular, will be key to enabling the future of technology in government: The cloud as an innovation driver," Egts says. 말레이시아(영어) A note: Some leaders feel the very term “digital transformation” has become so widely used, so broad, that it has become unhelpful. IT leaders find themselves working in cross-functional teams more than ever. An important element of digital transformation is, of course, technology. Leaders require insight into end-user experiences to ensure that the solution works properly and does not introduce new challenges. Also known as a mobile assistant and virtual digital assistant, a digital assistant is a computer program designed to assist a user by answering questions and performing basic tasks.. Today, people are familiar with smartphone digital assistants such as Google Assistant or Mycroft on Android smartphones, Siri on iPhones and iPads, and Bixby on Samsung phones. It is one of the most important, commonly used and very cost effective modes of commuting and goods carriage over long, as well as, short distances. “If you don’t have an organization that is supportive and fully onboard with the transformation efforts, it’s impossible to succeed. As Enterprisers’ Stephanie Overby has reported, “Ongoing digital transformation across industries became a given in 2019. One of the most well-known examples is Netflix. Rather than focusing on cost savings, IT has become the primary driver of business innovation. First, let’s briefly look at the importance of speed and timing in general as they are essential everywhere. “When your empathy is genuine, you begin to build trust,” he says. 싱가포르(영어) More attention to long-term value of digital intiatives. Benefits of a successful digital transformation strategy. Privacy Statement | Terms of use | Contact. Walmart and Target were able to leverage their existing brick-and-mortar stores as convenient pickup and shipping points for customers who prefer to shop online. Subscribe to get the latest thoughts, strategies, and insights from enterprising peers. Digital transformation is not a one-and-done project. 인도(영어) That message comes through loud and clear from seemingly every keynote, panel discussion, article, or study related to how businesses can remain competitive and relevant as the world becomes increasingly digital. Digital transformation is the cultural, organizational and operational change of an organization, industry or ecosystem through a smart integration of digital technologies, processes and competencies across all levels and functions in a staged and strategic way (also see digital transformation strategy). Enhance freight, fleet, and logistics management to gain real-time visibility into global transportation and domestic shipping across all transportation modes and industries. “This liability prevents many organizations from advancing and supporting analytics, real-time transactions, and a digital experience.” (Read Devin's full article: Digital transformation: 9 ROI factors when upgrading legacy systems. This practice usually entails the selection of the right vendors for cargo shipping and choosing optimal delivery methods. 터키(터키어) It creates angst: Many CIOs and organizations think they lag far behind their peers on transformation, when that isn't the case. Mark Anderson, senior director of solution architecture, Equinix, described this year as “a forced test of many things we had thought about but not tried.” For example, he observed, “Many supply chains are not well understood and underpinned with paper. Digital transformation in transportation is a process of achieving smart mobility via intelligent system propelled by information and communication technology Business players also evaluate the most effective transportation routes and deploy the newest IT solutions to handle internal operations. McKinsey data shows that the accelerated shift towards streaming and online fitness is likely to stay permanently, Zemmel says. Consequently, it’s getting the problem-solving focus it likely long deserved.”. When you discuss digital transformation, unpack what it means, advises Swanson, who led digital transformation at Bayer Crop Science (and previously served as CIO at  Monsanto) before joining Johnson & Johnson in early 2020. Here are eight key digital transformation trends that business and IT leaders should be aware of in 2020: For more detail and advice on each of these items, read our related article, 8 digital transformation trends for 2020. Companies must not ignore but engage these three groups – or face perilous stalls, she writes. Demonstrating this is imperative when getting leadership buy-in for any digital transformation initiative. Benefits of digital transformation in the workplace. Who’s responsible for digital transformation? Bryson Koehler, CTO, Equifax, says, “There is a very different mindset at work when you take IT out of an operating mode of, 'Let’s run a bunch of packaged solutions that we’ve bought and stood up' to 'Let’s build and create new capabilities that didn’t exist before.' the most important discriminating factor for how a business will perform. If you are feeling stuck in your digital transformation work, you are not alone. Definition of Physical Distribution: Physical distribution is concerned with the physical movement of the goods from the producer to the consumer. At the same time, digital transformation fatigue also became very real.” It's a good time to ask yourself if your team is getting tired or less engaged. Digital transformation should begin with a vision, and any projects should stem from that vision. At a recent MIT Sloan CIO Symposium series event, IT leaders agreed that consumer behavior has quickly shifted in many ways since the start of the pandemic. Let's dig in for advice from your peers and digital transformation experts. How to use transformation in a sentence. You’re not here to run the data center, or the network, or operations. While IT and HR share the responsibility of planning and rolling out employee experience and digital transformation initiatives, it’s important that they’re clear on employees’ needs and wants. In the area of government IT, for example, more government agencies are on the verge of realizing the cloud model's full potential - beyond cost-cutting to using cloud for strategic advantage, notes Dave Egts, chief technologist, North America Public Sector, Red Hat. How has the skill set changed? But the biggest shifts were around food. discussed digital transformation in terms of customer centricity. 1IDC 2HRO Today 3Economist Intelligence Unit. Implementing technology without looking at how it fits in the big picture can create more challenges than benefits. Few organizations can stand the test of time without a plan to strategically adopt beneficial technologies, like a digital workspace. The Enterprisers Project is an online publication and community focused on connecting CIOs and senior IT leaders with the "who, what, and how" of IT-driven business innovation. To prove the success of digital transformation efforts, leaders need to quantify the return on investment. When proposing any new project, it’s important to demonstrate how it supports the business and will impact the bottom line. Although digital transformation will vary widely based on organization's specific challenges and demands, there are a few constants and common themes among existing case studies and published frameworks that all business and technology leaders should consider as they embark on digital transformation. [ How has the CIO role evolved in the digital age? It’s become a cross-functional effort across the organization, and as such, both leaders and employees need to be involved. Over time, the insights gained from this feedback loop will aid additional transformations, contributing to a cycle of continued improvement. As Beth Devin, Managing Director and Head of Innovation Network & Emerging Technology, Citi Ventures has explained, legacy tech can become a costly barrier to transformation. Is it just a catchy way to say moving to the cloud? "We’ve seen the COVID crisis rapidly re-shape both the “what” and the “how” of companies’ digital transformation agendas, notes Korn Ferry’s Swift. However, Rodney Zemmel, global leader, McKinsey Digital of McKinsey & Company, says that on the consumer side “digital has been accelerating in just about all categories.” An important factor to watch will be the degree to which forced change — three out of four Americans tried a new shopping behavior, for example — will revert when possible, post today’s emphasis on stay-in-place. What are the key trends in digital transformation in 2020? "Even as employee experience has become a key theme in the HR community, in IT circles this notion had been getting a mixed reception – sometimes stereotyped as “spoiled employees expecting best-in-class consumer-grade tech on shoestring budgets,” says Swift. CIOs and CHROs must work in close collaboration to make sure the technologies in place thoroughly support people’s needs while adhering to both HR and security policies. 인도네시아(영어) Leaders need to be fully aware of this reality as they frame conversations around digital transformation. Automation technologies also help many IT organizations gain speed and reduce technical debt. 중국(중국어 간체) The prevalence of legacy technology in enterprise IT still hinders CIOs' ability to successfully embark on a digital transformation strategy. “Digital” is a hot mess of a word. However, in general terms, we define digital transformation as the integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and how they deliver value to customers. Digital commerce enables customers to purchase goods and services through an interactive and self-service experience. It's also worth noting that today's organizations are in different places on the road to digital transformation. Then, during the implementation of the new solution, stakeholders should continue to solicit feedback from the people who actively use the technology. And leadership is more likely to be engaged in initiatives that are directly aligned to the business strategy. IDC estimates that worldwide spending on the technologies and services that enable digital transformation will reach almost $2 trillion in 20221. CEOs increasingly want their CIOs to help generate revenue for the organization. You’re not here to run the servers. “2020 will still see the rapid scaling of digital initiatives across industries,” says Steve Hall, partner and president of global technology research and advisory firm ISG. 러시아(러시아어) It is an important part of marketing activity and a major component of marketing mix. 네덜란드(네덜란드어) Indiana University, for example, replaced its aging computer labs with a modern virtual environment, in which students can access educational apps from anywhere. Multi-User License: If you have a multi-user license for AASHTO LRFD Bridge Design Specifications, Customary U.S. Units, 8th Edition (LRFDUS8) but are seeing this page instead of being logged in automatically, please enter your email address and a temporary access link will be sent to you. That's the existential issue at stake in today's digitally-infused times, where bold action must be actively supported by out-of-the-box experimentation and pathfinding. This must be done while managing the inexorable daily drumbeat of operational issues, service delivery, and the distracting vagaries of the unpredictable, such as a major cyberattack or information breach.”, Improving customer experience has become a crucial goal – and thus a crucial part of digital transformation. 2020 will be a year of some reckoning for digital initiatives. Objectives of Physical Distribution 3. 뉴질랜드(영어) '”, [ Trying to build your EQ? It also builds tolerance for the necessary risks that must be undertaken to achieve real digital transformation. LSPs – in particular 3PLs and 4PLs – need to integrate data analytics and social supply chains to provide much better traceability and predictability (not to mention lower costs); smart warehousing solutions will become essential. If businesses want to evolve with the rapid pace of digital change today, they must work to increase efficiency with technology wherever possible. Importance 4. Continued merger and acquisition activity in the IT outsourcing industry. As city populations grow, the demand for services but also pressure on resources will increase. Those that aren’t risk falling behind. What's more, new technologies are built using cloud architectures and approaches, she points out: "What is the long-term value of leveraging the best new technology for your business and customers? 폴란드(폴란드어) Siemens Digital Industries Software’s product lifecycle management (PLM) solutions include digital product development, digital manufacturing and product data management. Here are the top 6 digital transformation trends for education including Augmented Reality, Gamification, Personalized Learning and … Multi-User License: If you have a multi-user license for Standard Specifications for Transportation Materials and Methods of Sampling and Testing, 2018 Edition (HM) but are seeing this page instead of being logged in automatically, please enter your email address and … What's not clear to many business leaders is what digital transformation means. “In many areas, CIOs and organizations have prepped their organizations for change but haven’t made the full leap to transforming their culture to fully embrace the change.”. What's coming next? And this expenditure will grow as technology ages and becomes more susceptible," Devin notes. But love it or not, the business mandates behind the term – to rethink old operating models, to experiment more, to become more agile in your ability to respond to customers and rivals – aren't going anywhere. Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. What are the specific steps we need to take? New digital transformation success metrics. Like The Enterprisers Project on Facebook. However, not all modes are an option for all marketers. A few examples of digital transformation frameworks include: MIT Sloan: The Nine Elements of Digital Transformation, Cognizant: A Framework for Digital Business Transformation, Altimeter: Six Stages of Digital Transformation, Ionology: A Step-By-Step Guide to Digital Transformation, In recent years, IT's role has fundamentally shifted. Digital Transformation is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual processes with digital processes or replacing older digital technology with newer digital technology. [Click to Tweet], [ Want to create a more agile IT organization? The company’s biggest competitor Blockbuster wasn’t prepared for its new digital rival. 노르웨이(노르웨이어) That compares to 17.9 percent growth in 2019, “but remains one of the few bright spots in a year characterized by dramatic reductions in overall technology spending,” IDC notes. Next, consider best practices regarding digital transformation metrics: Want more detail on ROI best practices? In the wake of the pandemic, an organization's ability to adapt quickly to supply chain disruptions, time to market pressures, and rapidly changing customer expectations has become critical. Digital transformation is imperative for all businesses, from the small to the enterprise. Do we need to design new jobs to help us create a framework for digital transformation, or hire a consulting service? You’re not here to run the mainframe anymore. The digital age has brought the smartphone, giving access to more travel options and real-time status than the control rooms of any transport operator. Both home cooking and online grocery shopping — a category that has been generally resistant to getting moved online — will probably stay more popular with consumers than in the past. What does a successful digital transformation strategy look like? Even educational institutions are digitally transforming to offer more flexible learning experiences. Digital transformation represents myriad tools, solutions, and processes. 영국(영어), 호주(영어) Just as a mutual fund manager or venture capital firm would look at overall performance to determine how well things are going, digital transformation leaders must take a holistic view of digital change efforts. Her first suggestion: Think about your population in a segmented fashion, and work to meet different segments where they are. [ Want a shareable PDF of this entire article? Although IT will play an important role in driving digital transformation strategy, the work of implementing and adapting to the massive changes that go along with digital transformation falls to everyone. For advice from Swift on how to speak to this topic without getting burned, read our related article,  Why people love to hate digital transformation. You are responsible for ensuring that you have the necessary permission to reuse any work on this site. 홍콩(영어) That’s easier said than done with projects that cross functional and business boundaries, change how a company goes to market, and often fundamentally reshape interactions with customers and employees. In response to dramatic disruption, many organizations have undergone a healthy re-negotiation of their relationship to digital technology – prioritizing “hey, it works!” over “after years of slaving over this initiative, we’ve assembled the very best bells and whistles.” The “working software” lionized in the Agile Manifesto is getting a true moment in the sun.” (For more, read Swift's full article: Digital transformation: 5 ways COVID-19 is forcing positive changes.). What are some common challenges of digital transformation? But now, digital transformation is really synonymous with business transformation. But by far, the most likely reason is that they have to: It's a survival issue. The Enterprisers Project aspires to publish all content under a Creative Commons license but may not be able to do so in all cases. Forecast demand and shipment volumes accurately to fine-tune transportation planning. It’s used to improve processes and productivity, deliver better customer and employee experiences, manage business risk, and control costs. It’s about making sure that technology makes work more efficient and meaningful so the company can attract the people it needs, keep them engaged, and improve business results2. Moreover, as we recently reported, “Digital transformation efforts are ongoing and evolving, which can render traditional business value calculations and financial governance approaches less effective.”. And spending priorities reflect this reality. You need to have leaders that know what “good” looks like and who are motivated to help the organization understand why you’re doing what you’re doing.”, “This will become apparent when you hear things like, 'Hey, we’re working with your team and it feels different,' or, 'We can’t believe that IT delivered this project early and it met my business needs. Understanding what digital means to your company – whether you’re a financial, agricultural, pharmaceutical, or retail institution – is essential.”. For more insights on digital transformation, see these resources: Want more wisdom like this, IT leaders? A collaboration between the Universities of Liverpool, Oxford, Sheffield, Sussex and Tasmania, it is published by the Digital Humanities Institute. A shakeout as those that have invested in big data governance and analytics leapfrog their competitors. When leaders implement a new piece of technology without engaging the people who actually use the solution on a daily basis, they risk investing in a tool that does not actually meet the company's needs. We’ve tackled how speed often is a key differentiator in today’s ‘digital business‘ context before. Sign up for our weekly email newsletter. Also important is showing how a technology investment will directly impact the bottom line. Digital transformation success stories come in all shapes and sizes across every industry. Still, quantifying success is crucial to continued investment. According to the May, 2020 International Data Corporation (IDC) Worldwide Digital Transformation Spending Guide, spending on the digital transformation (DX) of business practices, products, and organizations continues “at a solid pace despite the challenges presented by the COVID-19 pandemic.” IDC forecasts that global spending on DX technologies and services will grow 10.4 percent in 2020 to $1.3 trillion. feeling stuck in your digital transformation work, COVID-19 pandemic has brought new urgency to meeting digital transformation goals. What parts of our business strategy need to change? It’s no longer just about providing the latest technology. Leaders, think about what digital transformation will mean – in practice - to your company and how you will articulate it. Rapid adoption of digital operating models, including integrated cross-functional teams. Embracing this shift requires everyone in the company to rethink the role and impact of IT in their day-to-day experience. But among CIOs at 'digital leaders' – companies identified as top performers – the CIO's top operational priority is “developing innovative new products.”. Why people love to hate digital transformation, CIO role: Everything you need to know about today’s Chief Information Officers, Worldwide Digital Transformation Spending Guide. “You could have all those things – the customer view, the products and services, data, and really cool technologies – but if leadership and culture aren’t at the heart, it fails. Download it now. A business may take on digital transformation for several reasons. Below is a collection of stories and digital transformation case studies you can explore further. For this reason, digital transformation is a people issue. The opinions expressed on this website are those of each author, not of the author's employer or of Red Hat. ], Digital transformation should begin with a problem statement, a clear opportunity, or an aspirational goal, Jay Ferro, CIO of Quikrete, recently explained. According to an Economist Intelligence Unit report, almost identical numbers of surveyed IT and HR executives (74 percent and 75 percent, respectively) feel personally responsible for improving the employee experience. Sandy Pentland, a professor at the MIT Media Lab, described how optimized automated systems in areas like supply chain management broke down when faced with rapid shifts in both demand and supply — a reality that just about everyone has faced on a personal level during the pandemic. "Imagine ordering a hamburger over and over, and getting everything from a hot dog to a chicken sandwich to a Caesar salad…" she says. For many, that means adopting agile principles across the business. An entity that is smart on public transit encompasses all of those elements. Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. The speed with which Netflix was able to offer new digital solutions to its customers was a key ingredient in the company's lasting success. 대한민국(한국어) “In the center of it all is leadership and culture,” Swanson says. A note on advertising: The Enterprisers Project does not sell advertising on the site or in any of its newsletters. What role does culture play in digital transformation? It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. Staying competitive in a constantly changing global marketplace depends on an organization’s ability to rapidly adapt through the adoption of new technologies. Editor 's note: this article was originally published in 2016 and has been updated manage business risk, has! Has brought new urgency to meeting digital transformation work, you are responsible ensuring... If you ’ re taking enough risks great demand for many, that means many things many! S early to guess which long-term consumer behavior changes will stick especially larger. Estimates that worldwide spending on the site or in any of its newsletters data sets to provide with! Shipment volumes accurately to fine-tune transportation planning their own digital transformation, when that smart... Budget challenges that will impact your project transformation represents myriad tools, solutions, and processes impact the line. Successful digital transformation is how to get over the initial humps from vision to execution offered by market! Models offered by the digital age buy-in secured, you are responsible for ensuring you. 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