52% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions. In 2020, AI technology, video, voice search, and interactive content will be among the most prominent trends. With: Further analysis of why these trends are so relevant. Email continues to be a major channel of communication, with billions still using it for personal, commercial, industrial, legal, scientific, and academic purposes. By now, there aren’t too many successful businesses that don’t have an online presence. Learn about emerging trends in information technology, such as blockchain, AI, drones, edge computing and more. It can be characterized by the following: That leads us to one of the most exciting digital marketing trends in recent times…. No doubt as to why this will become social media trends in 2020 and beyond. Drones are helping to transform certain verticals, giving an edge over competitors and offering a technologically powered physical connection between businesses and end users. You can find him on LinkedIn. As companies leverage emerging trends and move more toward cloud computing, cybersecurity will become a critical business functionality and will be an integral business process. The once-dominant force is continuing to drop in popularity with younger demographics, with TechCrunch speculating that Facebook may be dead to Gen Z. Omnichannel marketing is the practice of marketing across multiple platforms, including email, apps, social media, and your website blog. Not so long ago, companies needed little more than a website and a Facebook page, but now, the digital landscape is evolving so quickly that it’s hard to keep up. The quality is always going to matter, but now there's more emphasis on the context and targeting. The Hotel Show, which stages business to business events for the hospitality industry, has identified what it believes to be the Top 10 trends impacting the hospitality industry in 2015. Edge computing is quickly becoming the most efficient path for localized interactions. I am a principal analyst of Futurum Research and CEO of Broadsuite Media Group. In a mobile-mad world, people are watching more video than ever before, using smartphones to watch and share videos about everything, learning more about brands, and what they have to offer. It’s free to join, Gartner predicts that drone shipments will increase 50 percent in 2020, Copyright © CompTIA, Inc. All Rights Reserved. 3. Over the past decade, he has specialized in creating engaging online content for innovative brands in eCommerce, AI, MarTech, and PPC advertising. Read on to discover the digital marketing trends to be ready for in 2020. Chatbots are artificial intelligence (AI) software that acts as a virtual "concierge," communicating with users and assisting them in completing their goals. Therefore, it’s a logical step for brands to start connecting with people on these platforms. In other words, email is here to stay, and email marketing itself continues to be important. For more on these and other IT trends, download CompTIA’s IT Industry Outlook 2020 research report. Whether it's the new generation of social media influencers or traditional sources, such as celebrities, athletes, and musicians, having a live stream with an influencer who is interacting directly with comments is a huge draw for an audience. Twitch has over 15 million daily active users, most of whom tune in just to watch live streaming videos from influencers like Ninja. In 2020, you can expect to see much more marketing in messaging apps, with many companies including video and interactive content to engage users. Current applications provide huge growth potential for solution providers who can fully understand the capabilities of AI and tailor solutions to meet business demands. Gartner defines edge computing as a model where “information processing and content collection and delivery are placed closer to the sources, repositories and consumers of this information.” This model optimizes technological interactions and reduces latency at the point of origin to enable more effective and real-time data consumption. However, the business benefits are much more far reaching. The business applications for 3D printing are endless. According to Forbes, 41% of its users are over the age of 65. Or cooking a food in your home while you are at work 4. Quantum computing offers unique opportunities for predictive analysis that extend beyond the capacity of conventional computing. Staying updated on the latest social media trends can help fuel your strategy and make you stand out in the crowd. 10 trends in open innovation. Social Media Trends for 2021 and Beyond: Google is developing a deeper, more sophisticated understanding of online content, and so, marketers must think carefully about their target market and how they can tailor content more precisely in 2020. Brand examples of the trends in action. To help meet the demands of a technology-enabled consumer base, businesses and solution providers must also turn toward the latest trends and possibilities provided by emerging innovations to realize their full potential. So, as you can see, things are moving fast in the digital marketing world. So, with businesses and customers keen for more involvement with chatbots, this is sure to be one of the fastest-growing digital marketing trends in 2020. 3D printing also enables the use of various materials that offer cost-saving and environmentally sustainable benefits. But in 2018, a focus on the changing dynamics of media … While those should not be overlooked, there is real potential for businesses and solution providers as well. Artificial intelligence holds significant potential for businesses. Businesses can also employ AI to identify new product and service opportunities. In response, social media platforms have announced actions to limit the spread of false content. Also, with Facebook organic and the majority of social media organic reach is dead , the necessity of social media advertisement has increased. Data protections and PII are real-world concerns that are steadily creeping to the forefront as media coverage of data breaches affect our trust in brands. However, this presents some interesting challenges. That means it's one of the most rapidly growing social media platforms and, perhaps more importantly, much of its user base is the coveted younger demographic, especially under 30. When a person performs a text-based search, the screen displays the results one page at a time. 5. While it could lead to an uptick in content quality, many users may drift away from the platform in search of vanity metrics elsewhere. But, where to begin? From Social Media Today, here are some social media trends to keep an eye on: Facebook Pay: Launched in the U.S. in November 2019, this payment feature would “facilitate on-platform payments, in-stream, making it easier for people to buy products on … As the world becomes more and more digitized, informed business is the key to success and internet of things provides greater clarity into consumer behavior. When you consider the benefits, it’s easy to understand why: Tidio research from January 2020 found that 43% of consumers prefer to message an online chatbot rather than to phone customer service centers when communicating with a brand. Past discussions of blockchain are often hinged on cryptocurrency, but the real power lies in the immutability and transparency of a blockchain. Massive Open Online Content and its Implications. Facebook is losing much of that cohort, due to its reputation as the social media platform for "old people.". ... Consumers have been trading data for access (social media) and rewards (loyalty programs) for decades. Social networks are giving rise to an unseen expansion of global collaboration and innovation. Social media is changing the definition of what’s “fast” We’re each connected to an instant feed of live updates, breaking news and messages. 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